Catalogue 2020 - 2021

SPMN 366 Sport Marketing

Credits

3 cr.

Prerequisite

MK 200/HONB 200 and SPMN 250.

Course Description

This course compares and applies concepts of mainstream marketing to the sport industries and examines the marketing of sport products and the marketing of mainstream products through sport. Key learning outcomes include the understanding and use of the historical foundations of sport marketing; the application of marketing principles to the specific organizational environments of collegiate and professional sport, special events, sporting goods, and licensed product manufacturing; and facility management.

Distribution

MR

Fee