Catalogue 2020 - 2021

MK 372 Digital Media Marketing Strategies

Credits

3 cr.

Prerequisite

MK 200

Course Description

This course investigates the dynamic topic of digital media marketing, the technological innovation that has changed the way businesses market themselves in a digital world. An overview of digital media marketing and the development of digital media marketing strategy will be the primary focus of the course. Additional topics include new technologies in digital media marketing, the evaluation of digital media marketing promotional tools, and the implementation of digital media marketing campaigns. This course will help students to gain a better understanding of the value of digital media marketing as a viable and often times necessary marketing resource.

Notes

Formerly "Social Media Marketing"

Cross Listed Courses

MK 370

Fee