Catalogue 2020 - 2021

MK 370 Social Media Marketing

Credits

3 cr.

Prerequisite

BIS 202 and MK 317.

Course Description

This course investigates the dynamic topic of social media marketing, the technological innovation that has changed the way businesses market themselves in a digital world.

An overview of social media marketing and the development of social media marketing strategy will be the primary focus of the course. Additional topics include, new technologies in social media marketing, the evaluation of social media marketing promotional tools, and the implementation of social media marketing campaigns. This course will help students to gain a better understanding of the value of social media marketing as a viable and often times necessary marketing resource.


Notes

Formerly "Electronic Marketing-Issues and Strategies"

Cross Listed Courses

MK 372

Fee