Catalogue 2020 - 2021

MK 303 Customer Solutions

Credits

3 cr.

Prerequisite

MK 302

Course Description

Building on the market analysis skills learned in MK 302, students will more completely develop customer solutions in this course. This includes development of appropriate customer solutions and realistic revenue models within a marketing strategic framework. Analysis, evaluation, recommendation and rationale for the most promising option require analytic and professional communication skills.

Distribution

MR

Offered

in the fall and spring semesters.

Fee