Catalogue 2020 - 2021

MK 302 Market Analysis

Credits

3 cr.

Prerequisite

MK 200/HONB 200

Course Description

In this course students apply marketing concepts to identify and understand gaps in the marketplace, to analyze and understand potential opportunities, to vet those opportunities, and to present their findings to decision makers.

Distribution

MR

Offered

in the fall and spring semesters.

Fee