Catalogue 2020 - 2021

COMM 344 Event Planning


3 cr.


COMM 283 or COMM 285

Course Description

Event planning and management is designed to employ students’ understanding of communication techniques, developing their skills in creating messages designed with a target audience in mind while enhancing their professional presentation and writing skills. In this course students will have creative freedom while learning how to plan an event, from idea to implementation. By the end of the course, students will know how to parse an audience, combine words and images to attract a target public, and understand theoretically and practically the fundamentals of event planning and management.