Catalogue 2020 - 2021

COMM 328 Health Communication Campaigns


3 cr.


COMM 283 or COMM 285

Course Description

This course is an applied undergraduate course designed to provide students in public relations and health communication with a semester-long experience in public relations campaign design. As such, it draws heavily on students’ previous training in public relations principles, research, strategy, and writing to develop a health communication campaign for a client in the healthcare field. Students will examine previous health communication campaigns, experiment with new modes of conveying information about health issues to the general public, and devise a multimedia communication campaign promoting a significant issue pertinent to public health.