Catalogue 2020 - 2021

BUS 326 Business Planning for New Ventures


3 cr.


AC 202, BIS 202, BIS 221, BL 201/BL 360/BL 350/HONB 201, FIN 214, MAN 101/HONB 101 or MAN 204/HONB 204, & MK 200/HONB 200.

Course Description

The course provides an intermediate integrative framework in the business curriculum for continued development of analytical and decision-making skills in the business environment. Focused on the development of a new business venture or a new product in an established firm, the course integrates core concepts from each functional area covered in introductory coursework as a means of understanding the dynamic interplay between functional areas. Students will develop a full business plan as an element of course pedagogy. Established learning outcomes include: understanding the principal elements of a business plan, describing the process of business plan development, recognizing the impact of a proposed product or venture on functional areas of a firm.




in fall and spring.