Catalogue 2020 - 2021

SPMN 635 Resource Development and Program Promotion for Sport and Athletic Organizations


3 cr.


Graduate Standing.


Residency Required.

Course Description

This course will explore theoretical and practical models of revenue development for the sport organization. Strategies for the creation and management of a successful athletic development program will be examined. Revenue development has become a critical competency for sport organization leaders and program managers. The course will also identify and examine opportunities for developing revenue for the sport organization ranging from broadcast rights, corporate partnership, licensing and merchandise programs. Topics will include strategies and programs critical to athletic development including annual giving, booster clubs, donor communications, event fund raising, stakeholder relations, and revenue program control and evaluation.