Catalogue 2020 - 2021

SPMN 632 Sport Analytics and Data Driven Decision Making


3 cr.


Graduate Standing

Course Description

Analytics are the present and future of sports, on and off the field. The sports industry is an analytics pioneer and data driven decision-making has become essential to successful sport business and team operation. This course focuses on developing and designing analytics strategy for both team personnel and sport business administration components of the sport organization. Students will learn about the application of analytics in sports for purposes of in-game strategy, player performance, team management, sports business planning, problem-solving and decision-making. The class will emphasize the value and role of analytics in leading the sport organization and best practices of data development, management and manipulation. Implementation of analytics programs across the organization will be explored as well as the role of analytics in effective sport leadership and organization management.