Catalogue 2019 - 2020

College of Business


Interim Dean Sharianne Walker
Assistant Dean for Graduate Studies Janelle Goodnight 

Assistant Dean for Undergraduate Studies Kara Kapinos


College of Business Mission and Vision Statement


We develop educational communities that support lifelong learners who proactively influence their career, organization, and society.


A premier College of Business that challenges and prepares professionals for the dynamic business environment.

Degree Learning Goals

The undergraduate curriculum for students in the College of Business includes the following learning goals.

  1. To solve business problems by thinking critically and applying principles of effective decision making.
  2. To generate, evaluate, and select alternatives consistent with standards of ethical behavior.
  3. To perform well on teams, to provide leadership, to contribute and collaborate to achieve team goals.
  4. To communicate professionally, to present analyses, recommendations, and plans clearly, both orally and in writing.
  5. To apply information technology concepts and tools to support business problem solving and decision making.
  6. To recognize the dynamic domestic and international factors that shape and transform the global business environment.
  7. To understand the fundamental concepts from the business disciplines.

Career Preparation

To guide students in selecting an appropriate career path, faculty in each department in the College of Business designed a variety of classroom and outside of the classroom activities to guide the students through the process of a) Career Exploration in the freshman year, b) Career Investigation in the sophomore year, c) Career Determination in the junior year and finally d) Career Implementation in the senior year. In these progressive exercises students link their interests and skills with career paths culminating with activities designed to help the student to enter the field of choice.


Special Academic Opportunities


Students earning a Bachelor of Science in Business Administration must select a major by the end of their sophomore year. Complete requirements for each of the majors in the College of Business are specified under a separate section of this catalogue devoted to major programs. They are accounting, arts & entertainment management, business analytics and information management, entrepreneurship, finance, general business, international business, management and leadership, marketing, marketing communications/advertising, pharmaceutical and healthcare business, and sport management. Each undergraduate major in the College of Business includes a general education component that normally comprises at least 50 percent of the student’s four-year program. Requirements common to all majors are:

  1. Students earning less that a B- in ENGL 132 or ENGL 133 will be required to take ENGL 206 Business Writing in the sophomore year.
  2. Complete at least 33 credit hours of course work at the 300-400 level.
  3. Complete at least 12 credit hours of course work at the 300-400 level in the major at Western New England University. The identification of these upper-level courses are listed under each major.
  4. Apply no more than 12 credit hours of ROTC courses towards the graduation requirements.
  5. Meet all of the requirements specified under Academics, Undergraduate Policies, Procedures, Requirements, and General University Requirements in this catalogue.