Catalogue 2019 - 2020

BUS 326 Business Planning for New Ventures


3 cr.

Course Description

The course provides an intermediate integrative framework in the business curriculum for continued development of analytical and decision-making skills in the business environment. Focused on the development of a new business venture or a new product in an established firm, the course integrates core concepts from each functional area covered in introductory coursework as a means of understanding the dynamic interplay between functional areas. Students will develop a full business plan as an element of course pedagogy. Established learning outcomes include: understanding the principal elements of a business plan, describing the process of business plan development, recognizing the impact of a proposed product or venture on functional areas of a firm.


Cannot take BUS 326 and BUS 312/HONB 312 for credit.



in fall and spring.