Catalogue 2019 - 2020

LLMC 858 Trademark Law



Course Description

Trademarks and logo are used by businesses to identify themselves and set themselves apart from the competition. Often, these trademarks and logos enhance the value of the business' goodwill. The course is a detailed consideration of the federal trademark statute and how it provides protection for business' trademark and logo. Topics will include trademark infringement, dilution, counterfeiting, false advertising, false endorsement, and the right of publicity; and defenses and remedies in trademark actions.