Catalogue 2019 - 2020

COMM 570 Crisis Management and Public Relations

Credits

3 cr

Prerequisite

Graduate standing, and COMM 501

Course Description

This course exposes students to a variety of public relations crises across corporate, nonprofit, and governmental settings, creating awareness of how to protect an organization's reputation and ensure the trust of key stakeholders.  Students learn both how to prepare strategic communication crisis plans proactively and how to develop and implement reactive crisis communication techniques.  Students also critique successful and cautionary examples of crisis management.

Fee