Catalogue 2019 - 2020

COMM 510 Communication Research Methods


3 cr


Graduate standing & acceptance to M.A. program

Course Description

This course provides students with a variety of methodological tools to identify, create, and evaluate a variety of communication campaigns and initiatives.  Students are exposed to qualitative data gathering methods such as focus groups, open-ended questionnaires, and interviews.  Students learn both qualitative data analysis techniques, such as constant-comparative method and thematic analysis, and quantitative methods, such as content analysis and surveys, as well as analysis tools including tests of difference and relationship.  Students also learn about the range of evaluation techniques used within the discipline.