Catalogue 2018 - 2019

SPMN 380 Golf Industry and Golf Management


3 cr.


Junior standing

Course Description

This course is designed to introduce students to the business of the golf industry. Student will explore all aspects of golf operations including management of tournaments, leagues, food service, pro shop, membership programs and the golf course itself. Golf industry specific business applications including marketing strategies, revenue development, customer service, organizational structure and governance, human resource management and environmental impact and sustainability will be examined. Current issues in golf management including trend analysis and technological applications will be discussed. Students will also learn about employment requirements and opportunities in the golf business.