Catalogue 2018 - 2019

MK 421 Marketing Management

Credits

3 cr.

Prerequisite

MK 318 or BIS 412, and senior standing.

Course Description

This course focuses on the problem-solving and decision-making process of marketing managers as they endeavor to harmonize the objectives and resources of the organization with the needs and opportunities in the marketplace. Case analysis is used to investigate managerial strategies and tactics and their implementation in a variety of marketing situations.

Distribution

MR

Offered

Spring

Fee