Catalogue 2018 - 2019

MK 323 Distribution Strategy

Credits

3 cr.

Prerequisite

MK 301.

Course Description

This course examines channels of distribution as organizational networks that create value for the customer through the generation of possession, time, and place utilities. The approach will be both strategic and managerial-strategic in the sense that marketing channels are value adding chains that create competitive advantage, managerial in the sense that channels must be designed, developed, and maintained as the marketing environment changes.

Distribution

MR

Offered

in the fall semester.

Fee