Catalogue 2017 - 2018

MK 634 Channels of Distribution Management

Credits

3 cr.

Prerequisite

MK 640.

Course Description

This course involves the study of the management of channels of distribution. The application of concepts in an interorganizational setting is explored in both industrial and consumer goods' channels. "Place" strategy analysis is presented as part of the mainstream of marketing problem solving and decision making.

Fee