Catalogue 2017 - 2018

COMM 550  Manufacturing and Managing Public Opinion


3 cr


Graduate standing, COMM 501 and COMM 505

Course Description

This course focuses critically on the relationship among public relations organizations, media industries, and the public, examining techniques that shape media discourse and indirectly influence public opinion as well as techniques that directly shape public opinion.  Students learn how to conduct media research and examine the organizational structure of media firms in order to identify effective points of entry and influence for media relations messages; how to design press kits for use by media organizations; and develop strategies to appeal to target audiences within the general public both by using conventional mass media outlets and bypassing those outlets.