Catalogue 2017 - 2018

COMM 501 Principles & Practices of Public Relations


3 cr


Graduate standing & acceptance to M.A. program

Course Description

Students are introduced to the foundational elements of the discipline, examining the historical development of public relations and its roots in the sub-disciplines of interpersonal, group, and mass communication; studying the organizational roles of public relations; evaluating the sociopolitical and economic functions of public relations; and considering the broad role of public relations in contemporary culture.  Students also learn current theoretical approaches to public relations and apply this knowledge both to public relations management practices and to creating a code of professional competence in the discipline.