Catalogue 2016 - 2017

ME 423 Product Development and Innovation


3 cr.


Senior standing in Engineering.

Course Description

This course will cover new product innovation from both an entrepreneurship and intrapreneurship perspective. Students will learn about generating and identifying business opportunities, assessing concept ideas from technical, market, and financial perspectives; designing and developing new products; testing prototypes from technical and market perspectives; and developing a marketing plan including launch, monitoring, and measurement provisions. Interdisciplinary teams of business and engineering students will apply these principles to develop product concepts, prototype products, final designs, and marketing plans for a new consumer or business product. The final designs and plans will be presented to an expert panel of business executives, investors, and faculty.


Can not receive credit for taking BME 471 and BUS 423.