Catalogue 2015 - 2016

BUS 364 Industry Studies: Golf


3 cr.


Junior standing or permission of instructor.

Course Description

This course is designed to introduce students to the business of the golf industry. Students will explore all aspects of golf operations including management of tournaments, golf manager-professional services, golf shop services, food and beverage, recreation facilities, club amenities, and the golf course/grounds itself. Students will examine golf industry specific business applications including marketing and sales strategies, revenue development, customer service, and the various owner/management work settings in golf. Current and future issues in golf management including environmental impact and sustainability, economic challenges, and technological applications will be explored. Students will also learn about employment requirements and career opportunities in the golf industry.