Catalogue 2014 - 2015

MK 440 Marketing Seminar

Credits

3 cr.

Prerequisite

Senior Marketing or Marketing Communications/Advertising standing and MK 421 or MK 422.

Course Description

This course is intended to be taken during the student's final semester. This senior level capstone course is designed to help students develop a real-world perspective of competing in the marketplace. Students will use a course imbedded marketing computer simulation to learn how to analyze and assess a particular brand's market status, make decisions in several key marketing areas, experiment with alternatives, and see the results of their recommended choices.

Distribution

MR

Offered

in the spring semester.