Catalogue 2014 - 2015

MK 318 Marketing Research

Credits

3 cr.

Prerequisite

MK 200/HONB 200 and BIS 220 (or equivalent).

Course Description

This course is a study of the quantitative and qualitative techniques of marketing research and their effective use in marketing management. The course emphasizes the flow of marketing information, the development of sound primary research, and the adaptation of research tools to management planning and decision making.

Distribution

MR

Offered

in the spring semester.