Catalogue 2014 - 2015

MK 200 Principles of Marketing

Credits

3 cr.

Prerequisite

Sophomore standing.

Course Description

This course is an exploration of the role of marketing both within the firm and within society. The course examines concepts, functions, and institutions involved in the process of developing and distributing products and services to consumer, industrial, and international markets.

Notes

This course is a prerequisite.

Distribution

BUSR/MR

Offered

in the fall and spring semesters.