Catalogue 2012 - 2013

Sport Management Major

General Information

The Sport Management program emphasizes the business side of sports. Students majoring in sport management engage in a course of academic study that prepares them for a rewarding career in sport-related organizations. The Sport Management major understands the unique dynamics of the sport industry and is able to mobilize the resources available to meet the mission, goals, and objectives of both the sport organization and its stakeholders. The Sport Management program provides students with the opportunity to develop the knowledge and skills they need to manage within the sport industry. Students are also provided with industry-based learning opportunities and are actively involved in industry-based projects both in the classroom and beyond.

Career Preparation

In order to help students understand careers available to Sport Management majors, faculty in the Department of Sport Management designed activities to guide students from career exploration through career implementation. Examples of some of these include:

  1. Career Exploration in the freshman year is accomplished through a speaker series, an alumni panel and Sport Management Association activities;
  2. Career Investigation in the sophomore year includes classroom assignments in SPMN 250 which look at opportunities in sport industry segments;
  3. Career Determination in the junior year is accomplished using projects in SPMN 355 and SPMN 366; and
  4. Career Implementation in the senior year is addressed through instruction in networking and sport job search skills in SPMN 465 combined with internships and field experiences.

Career Opportunities

The Sport Management major is prepared to assume positions of responsibility in a wide variety of sport organizations in the private and public sectors. Graduates work in the following settings: professional sport, sport facility management, collegiate sport, sports clubs, health and fitness clubs, sports media, and the sporting goods industry.


Professors: Sharianne Walker (chair), Harvey Shrage

Associate Professors: Daniel Covell, Curt Hamakawa

Assistant Professor: James Masteralexis

Program Learning Goals

Having completed a major in Sport Management, the student will have the ability to:

  1. develop an ability to apply managerial competencies to sport organizations;
  2. understand internal and external factors that shape sport in a culture;
  3. achieve competency in sport marketing including fundamental aspects of sport products, markets, consumer research, sponsorship, and promotion;
  4. achieve competency in the finance of sport organizations including key elements of budgeting, accounting, public/private joint financing, and revenue development;
  5. achieve competency in legal aspects of sport including state/federal legislation, liability, risk management, contracts, and collective bargaining;
  6. achieve competency in the economics of sport including fundamental concepts of supply and demand, economic forecasting, and economic impact assessment;
  7. understand the governance and regulation of sport organizations; and
  8. understand the key elements of ethical behavior in sport organizations including consideration of both personal and professional ethical systems in sport organization management.

Practicum, Internship, and Advanced Field Experience Options

Students majoring in Sport Management are afforded three different kinds of opportunities to apply their classroom learning to field experiences.

Sport Management majors may complete a three-credit collegiate athletics course which provides students with the opportunity to plan, organize, and lead various elements of sport-related programming which may include intercollegiate athletic teams, intramurals, recreation, and health and wellness. Students gain hands-on experience in game operations, event management, sport promotion, and athletic communications while working directly under the supervision of Western New England University athletic department staff. The course combines classroom instruction with on-site sport industry experience.

Sport Management majors who meet the University’s academic requirements for internships (junior standing and grade point average of 2.5 or above overall and in the major) are eligible for the 3 credit Internship in Sport Management.

Sport Management majors with a grade point average of 3.0 and above are eligible to apply for the Advanced Field Experience (SPMN 460/461) program. This program places students in semester-long, full-time intern positions within a sport organization. In place of the 6 credit hours of business electives, students in this program, earn 6 credit hours through a combination of the work they do at their placement site and a series of papers and presentations relating their field experience to the concepts and principles learned in their courses.

See Core Requirements for All Business Majors and General University Requirements (80 credit hours). 

Degree Requirements

Required Sport Management, Management and Business Law Courses

SPMN 250Managing Sport Organizations

3 cr.

SPMN 355Sport Facility Planning and Management

3 cr.

SPMN 366Sport Marketing

3 cr.

BL 360Business Law for Sport Management

3 cr.

BL 388Labor Management Relations in Sport

3 cr.

SPMN 465Seminar in Sport Management

3 cr.

MAN 323Human Resource Management

3 cr.

Total Credit Hours:21

Other required courses (6 credit hours)

EC 340The Economics of Sports

3 cr.

XXXSport in Society Elective

3 cr.

Total Credit Hours:6

Sport in Society Elective: Course requirement filled with approved sport-related course offering, such as Sports Psychology, International Sport, Principles of Coaching, or Sports Journalism, for example.

Electives (15 credit hours)

SPMN 480Internship in Sport Management

3 cr.


BUS XXXBusiness Elective

3 cr.

BUS XXXBusiness Elective

3 cr.

NBEL XXXNon-business Electives

9 cr.

Total Credit Hours:15

Total Credit Hours: 42

Total credit hours required for graduation – 122.

Students earning less that a B- in ENGL 132 or ENGL 133 will be required to take ENGL 206, Business Writing in sophomore year.

This major offers the option of 6 credits of advanced field experience (using the two business electives above).

Students must take 33 credit hours of coursework in 300-400 level courses. All students must take 12 hours of upper level (300-400) courses in their major at Western New England University.

Non-Business electives must be selected in such a way to ensure that all “perspectives of understanding” requirements have been satisfied.

Courses to be included in computing the 2.0 minimum average in the major are as follows:

All SPMN and BL courses, EC 340, Sport in Society Elective and BUS 450.