Catalogue 2012 - 2013

Entrepreneurship Major

General Information

The Entrepreneurship curriculum prepares students to develop and operate their own business organization or work as entrepreneurs within a larger organization. The principles and techniques students majoring in Entrepreneurship will learn will be equally applicable to entrepreneurial opportunities in business, government, social, and academic organizations. The Entrepreneurship major is best suited for students who have the ambition and aptitude to become involved in the activities and processes associated with business start-up and expansion. Students majoring in Entrepreneurship will learn the importance of the following skill sets: task commitment and determination, organizational leadership, team-building, problem solving and solution providing, tolerance for risk and uncertainty, creativity, self-reliance, and the ability to initiate change and improvement in the business environment. Entrepreneurship is a cross-disciplinary major based on student learning-by-doing, faculty team teaching, and the creation of innovations by small teams.

Career Preparation

In order to help Entrepreneurship majors understand careers available to them, faculty design assignments and class projects to guide students from career exploration through career implementation. Examples of some of these include:

  1. Career Exploration in the freshman year occurs in a First Year Seminar course where students are introduced to entrepreneurship career opportunities;
  2. Career Investigation in the sophomore year courses include classroom assignments and projects in MAN 251;
  3. Career Determination in the junior year is accomplished in MK 260 and in MK 301 where students complete a career assignment; and
  4. Career Implementation in the senior year includes a project in BUS 423 where students work on a multidisciplinary team, which simulates the work environment to create a new product.

Career Opportunities

The Entrepreneurship major will help prepare students for entrepreneurial and intrapreneurial career paths. Specific job titles for students completing the Entrepreneurship curriculum would include marketing managers; product, brand or program managers; customer services managers; planning or innovation managers; and other positions involving the creation and management of innovation.

Faculty

Faculty members in the Entrepreneurship major are from all departments in the College of Business.

Program Learning Goals

Having completed a major in entrepreneurship, the student will have the ability to:

  1. understand the challenges involved in the process of developing, improving and managing a new business;
  2. demonstrate knowledge of the role of the entrepreneurial process in creating innovation, wealth and prosperity throughout the US private sector economy;
  3. demonstrate knowledge on the construction of effective business plans;
  4. understand the process of recognizing, creating, shaping, and selecting ideas into plausible business opportunities;
  5. understand the characteristics, roles, and responsibilities of the founder and entrepreneurial team in establishing and managing the entrepreneurial organization;
  6. demonstrate knowledge of the sources and the processes of determining, securing, and retaining the prerequisite resources (human, managerial, legal, technological, and financial resources) for successful ventures;
  7. understand the management issues of entrepreneurial businesses beyond the start-up phase through the growth phase to the harvest phase; and
  8. demonstrate knowledge of prerequisite communication, leadership, and teamwork skills integral to the selling of ideas.

See Core Requirements for All Business Majors and General College Requirements (83 credits hours).

Degree Requirements

Required Entrepreneurship courses

MAN 251Entrepreneurship and Innovation (Formerly BUS 250)

3 cr.

MK 260Marketing for Entrepreneurs

3 cr.

MK 326Venture Feasibility

3 cr.

MK 301Buyer Behavior

3 cr.

FIN 330Financing Entrepreneurial Ventures

3 cr.

BL 403Business Law for Entrepreneurs

3 cr.

Total Credit Hours:18

Entrepreneurship Electives (6 credits)

Choose from the following entrepreneurship courses:

MAN 380Global Entrepreneurship

3 cr.

MAN 430Family Entrepreneurship

3 cr.

BUS 423/BME 471/ME 423Product Development and Innovation

3 cr.

BUS 480Internship in Business

3 cr.

Total Credit Hours:6

Business Electives (6 credits)

BUS XXXBusiness Elective

3 cr.

BUS XXXBusiness Elective

3 cr.

Total Credit Hours:6

Non-business Electives (9 credit hours)

NBEL XXXNon-business Electives

9 cr.

Total Credit Hours:9

Total Credit Hours: 39