Catalogue 2012 - 2013

MK 311 Multinational Marketing (Formerly MK 411)

Credits

3 cr.

Prerequisite

Junior standing and MK 200.

Course Description

This course is an introduction to the complexities and implications of foreign markets, the contemporary environment, problems, and practices in international and global marketing. Emphasis is on decision-making and policy formulation including demographic, cultural, economic, political, legal, technological, logistical, and competitive aspects of doing business outside the home country.

Offered

in the fall semester.