Catalogue 2012 - 2013

BUS 301 Managing the Established Enterprise


3 cr.

Course Description

The course provides an intermediate integrative framework between BUS 101 and BUS 450 for continued development of analytical and decision-making skills in the business environment. Focused on the established firm, the course integrates core concepts from each functional area covered in introductory coursework as a means of understanding the impact of planning, operating, and control processes in firm performance. Students will analyze operational elements of existing firms through case analysis as an element of course pedagogy. Established learning outcomes include: applying financial and qualitative analyses to evaluate operational performance, explaining the nature and role of planning and control in enterprise success, and understanding the impact of functional decisions on multiple areas of the firm.


Cannot take BUS 301 and BUS 312 for credit