Catalogue 2012 - 2013

MK 642 Electronic Marketing: Issues and Strategies


3 cr.

Course Description

This course studies electronic and Internet marketing. Electronic marketing is more than just creating a web page and selling merchandise online. It consists of a variety of tools and strategies that are new to many businesses. The course begins with a discussion of business process analysis in the effort to reorient a company's business processes to be customer value focused. From there strategies will be discussed for businesses seeking to enter the electronic commerce market. Discussions of current events and hot topics relevant to the e-economy will be on going throughout the semester.