Catalogue 2017 - 2018

Marketing Major

General Information

Marketing is a dynamic force in today’s multinational economy. Given the highly competitive nature of business, it is essential that business organizations understand and respond to the wants and needs of multiple markets. In order to manage markets successfully, Marketing managers must employ a combination of good business judgment, effective analytical techniques, and professional communication skills. The marketing program strives to provide students with abilities in each of these areas.

Students in the Marketing major learn how to develop their marketing skills to become efficient marketing managers. Course projects are designed to provide students with exposure to real world marketing management problems. Students often work in group projects where they meet with business clients, gather marketing information, and develop real-time marketing solutions.

Career Preparation

In order to help students understand careers available to Marketing majors, faculty in the Department of Marketing design activities to guide students from career exploration through career implementation. Examples of some of these include:

  1. Career Exploration in the freshman year is accomplished in First Year Seminar where students are introduced to marketing career opportunities;
  2. Career Investigation in the sophomore year courses includes classroom assignments in MK 200 which could include visiting a Human Resource office or shadowing a marketing professional;
  3. Career Determination in the junior year is accomplished using an assignment in MK 301 which is designed to help students become more knowledgeable about career options and to assist students with selecting an appropriate career path; and
  4. Career Implementation in the senior year includes résumé writing and review of job descriptions and responsibilities in MK 421.

Career Opportunities

Students majoring in marketing often pursue careers in marketing management, marketing research, sport marketing, sales and sales management, consumer management, and product/brand management.

Marketing Faculty


Program Learning Goals

Having completed a major in Marketing, the student will have the ability to:

  1. Understand the interactions required for the effective design and execution of strategic and marketing plans;
  2. Apply marketing theories and concepts to the analysis and design of solutions for marketing-related business challenges;
  3. Demonstrate skills in quantitative and qualitative research techniques as they apply to marketing problems; and
  4. Produce effective marketing plans, research reports, and oral presentations.

See Core Requirements for All Business Majors and General University Requirements (83 credit hours)

Degree Requirements

Required Marketing courses (18 credit hours)

MK 301Buyer Behavior

3 cr.

MK 311Multinational Marketing

3 cr.

MK 318Marketing Research

3 cr.

or

BIS 412Business Analytics with SAP

3 cr.

MK 421Marketing Management

3 cr.

Total Credit Hours:12

And two of the following three courses

MK 317Promotional Strategy

3 cr.

MK 320Price and Product Strategy

3 cr.

MK 323Distribution Strategy

3 cr.

Total Credit Hours:6

Other required courses (3 credit hours)

MK 480Internship

3 cr.

Total Credit Hours:3

Electives (18 credit hours)

MK 3XX/4XXMarketing Elective

3 cr.

GEN XXXGeneral Elective

3 cr.

GEN XXXGeneral Electives

12 crs.

Total Credit Hours:18
It is recommended that students take COMM 340 as one of the general electives.

Total Credit Hours: 39