Catalogue 2017 - 2018

Entrepreneurship Major

General Information

The Entrepreneurship curriculum prepares students to develop and operate their own business organization or work as entrepreneurs within a larger organization. The principles and techniques students majoring in Entrepreneurship will learn will be equally applicable to entrepreneurial opportunities in business, government, social, and academic organizations. The Entrepreneurship major is best suited for students who have the ambition and aptitude to become involved in the activities and processes associated with business start-up and expansion. Students majoring in Entrepreneurship will learn the importance of the following skill sets: task commitment and determination, organizational leadership, team-building, problem solving and solution providing, tolerance for risk and uncertainty, creativity, self-reliance, and the ability to initiate change and improvement in the business environment. Entrepreneurship is a cross-disciplinary major based on student learning-by-doing, faculty team teaching, and the creation of innovations by small teams.

Career Preparation

In order to help Entrepreneurship majors understand careers available to them, faculty design assignments and class projects to guide students from career exploration through career implementation. Examples of some of these include:

  1. Career Exploration in the freshman year occurs in a First Year Seminar course where students are introduced to entrepreneurship career opportunities;
  2. Career Investigation in the sophomore year courses include classroom assignments and projects in ENTR 251;
  3. Career Determination in the junior year is accomplished in ENTR 326 where students complete a career assignment; and
  4. Career Implementation in the senior year includes a project in BUS 423 where students work on a multidisciplinary team, which simulates the work environment to create a new product.

Career Opportunities

The Entrepreneurship major will help prepare students for entrepreneurial and intrapreneurial career paths. Specific job titles for students completing the Entrepreneurship curriculum would include marketing managers; product, brand or program managers; customer services managers; planning or innovation managers; and other positions involving the creation and management of innovation.


Faculty members in the Entrepreneurship major are from all departments in the College of Business.

Program Learning Goals

Having completed a major in entrepreneurship, the student will have the ability to:

   1. Demonstrate the ability to recognize, shape, select, and create ideas that will lead to the development of feasible business models and new ventures.

   2. Demonstrate the ability to lead and communicate the selling of innovations to key stakeholders.

   3. Understand how to source, secure, and retain innovation resources for new ventures during the early phases of development.

   4. Understand how to manage an entrepreneurial team and evaluate and mitigate innovation challenges during the process of start-up phases of an entrepreneurial organization.

    See Core Requirements for All Business Majors and General College Requirements (83 credits hours).

    Degree Requirements

    Required Entrepreneurship courses

    ENTR 251Entrepreneurship and Innovation

    3 cr.

    ENTR 326Venture Feasibility

    3 cr.

    MK 301Buyer Behavior

    3 cr.

    FIN 330Financing Entrepreneurial Ventures

    3 cr.

    BL 403Business Law for Entrepreneurs

    3 cr.

    BUS 423Product Development and Innovation

    3 cr.

    Total Credit Hours:18

    Other Required Courses (3 credit hours)

    ENTR 480Internship in Entrepreneurship

    1-3 cr.

    Total Credit Hours:1-3

    Entrepreneurship/Marketing Electives (6 credits)

    Choose from the following courses:

    MK 370Social Media Marketing

    3 cr.

    ENTR 380Global Entrepreneurship

    3 cr.

    MAN 430/ENTR 430Family Business Management

    3 cr.

    Total Credit Hours:6

    General Electives (12 credits)

    GEN XXXGeneral Electives

    12 cr.

    Total Credit Hours:12

    Total Credit Hours: 37-39