Catalogue 2017 - 2018

Arts and Entertainment Management Major

General Information

The Arts and Entertainment Management program emphasizes the business side of this creative industry. Students majoring in Arts and Entertainment Management engage in a course of academic study that prepares them for a management career in creative and cultural organizations. The Arts and Entertainment Management major appreciates the unique blend of creative aesthetics and business sensibilities requisite to success in this industry and is able to mobilize resources to meet the mission, goals, and objectives of both the arts or entertainment organization and its stakeholders. The Arts and Entertainment Management program provides opportunities for students to develop the knowledge and skills they need to manage in for-profit or nonprofit creative and cultural environments. Students are provided with industry-based learning opportunities and are actively involved in industry-based projects both in the classroom and beyond.

Career Preparation

In order to help understand careers available to Arts and Entertainment Management majors, faculty in the Department of Management design activities to guide students from career exploration through career implementation. Examples of some of these include:

  1. Career Exploration in the freshman year is accomplished through a speaker series.
  2. Career Investigation in the sophomore year includes classroom assignments in AEM 250 that look at opportunities in arts and entertainment industry segments.
  3. Career Determination in the junior year is accomplished using projects in AEM 350.
  4. Career Implementation in the senior year is addressed through instruction in networking and arts and entertainment job search skills in AEM 465 combined with internships and field experiences.

Career Opportunities

The Arts and Entertainment Management major is prepared to assume positions of responsibility in a wide variety of arts and entertainment organizations in the private and public sectors. Graduates may work in the following settings: arts festivals, arts foundations, art galleries and historical museums, community arts centers or community theaters, dance companies, educational institutions, film and television companies, opera companies, orchestra companies, regional theaters, and television stations.

Management Faculty


Program Learning Goals

Having completed a major in Arts and Entertainment Management, the student will have the ability to:

  1. Apply managerial competencies to arts and entertainment organizations.
  2. Understand internal and external factors that shape arts and entertainment in a culture.
  3. Achieve competency in arts and entertainment marketing including fundamental aspects of arts and entertainment products, markets, consumer research, sponsorship, and promotion.
  4. Achieve competency in arts and entertainment finance including key elements of budgeting, accounting, public/private financing, and revenue development.
  5. Achieve competency in legal aspects of arts and entertainment including state/federal legislation, liability, risk management, contracts, intellectual property, and collective bargaining.
  6. Achieve competency in the economics of arts and entertainment including fundamental concepts of supply and demand, economic forecasting, and economic impact assessment.
  7. Understand the governance and regulation of arts and entertainment organizations.
  8. Understand the key elements of ethical behavior in arts and entertainment organizations including consideration of both personal and professional ethical systems in arts and entertainment organization management.

Practicum, Internship, and Nonprofit Board Field Experience Options

Students majoring in Arts and Entertainment Management are afforded three different kinds of opportunities to apply their classroom learning to field experiences.

All Arts and Entertainment Management majors complete a three-credit Practicum course that provides students with the opportunity to plan, organize, and lead various elements of on-campus arts or entertainment-related programming. This may include productions of the Stageless Players, exhibitions at the campus Art Gallery, or similar. Students gain hands-on experience in project management, event operations, personnel management, promotion, and communications while working directly under the supervision of Western New England University staff. The course combines classroom instruction with on-campus arts or entertainment experience.

Arts and Entertainment Management majors who meet the University’s academic requirements for internships (junior standing and grade point average of 2.5 or above overall and in the major) are eligible for the three-credit Internship in Arts and Entertainment Management.

Arts and Entertainment Management majors with a grade point average of 3.0 and above are eligible to apply for the Nonprofit Board Field Experience program. The Nonprofit Board Field Experience is a two-semester activity designed to provide outstanding business students with exposure to the types of decisions made by boards of directors in non-profit organizations. Placement for Arts and Entertainment Management majors is with non-profit arts or entertainment organizations.

See Core Requirements for All Business Majors and General University Requirements (83 credit hours)

Major Requirements

Required Arts and Entertainment Management, Management, and Business Law Courses (27 credit hours)

AEM 250Introduction to Arts & Entertainment Organizations

3 cr.

BL 308Labor Management Relations

3 cr.

BL 350Business Law for Arts and Entertainment

3 cr.

MAN 201Interpersonal Skills for Leading

3 cr.

MAN 323Human Resource Management

3 cr.

AEM 350Arts and Entertainment Practicum

3 cr.

AEM 355Arts and Entertainment Venue Operations

3 cr.

AEM 465Seminar in Arts and Entertainment Management

3 cr.

AEM 480Internship in Arts and Entertainment Management

3 cr.

Total Credit Hours:27

Other required courses (3 credit hours)

EC 350Economics of Arts and Entertainment

3 cr.

Total Credit Hours:3

Electives (12 credit hours)

GEN XXXGeneral Electives

12 crs.

Total Credit Hours:12

AEM Specialization requirements

Arts and Entertainment Management students may elect to specialize in one of four areas by completing 12 credit hours of non­business elective courses exclusively in Music, Television/Film, Theater, or Visual Arts.

Students interested in this option should consult with their advisor or the Management Department Chair.

AEM Additional requirements

Students who wish to specialize in Music, Television/Film, Theater, or Visual Arts should consult with their advisor in order to allocate non-business electives appropriately.

Total credit hours required for graduation - 122.

Students earning less than a B- in ENGL 132 or ENGL 133 will be required to take ENGL 206, Business Writing in sophomore year.

Students must take 33 credit hours of coursework in 300-400 level courses. All students must take 12 hours of upper level (300-400) courses in their major at Western New England University.

Non-Business electives must be selected in such a way to ensure that all “perspectives of understanding” requirements have been satisfied.

Courses to be included in computing the 2.0 minimum average in the major are as follows:  all AEM and BL courses, MAN 201 and MAN 323, EC 350, and BUS 450.

AC Additional requirements

Total credit hours required for graduation–122.

Students earning less than a B- in ENGL 132 or ENGL 133 will be required to take ENGL 206, Business Writing in sophomore year.

Students must take 33 credit hours of course work in 300-400 level courses. All students must take 12 hours of upper level (300-400) courses in their major at Western New England University.

General electives must be selected in such a way to ensure that all “perspectives of understanding” requirements have been satisfied.

Courses to be included in computing the 2.0 minimum average in the major, are as follows: all AC courses as well as FIN 214.

BIS Additional requirements

Total credit hours required for graduation–122

Students earning less than a B- in ENGL 132 or ENGL 133 will be required to take ENGL 206, Business Writing in sophomore year.

Students must take 33 credit hours of coursework in 300-400 level courses. All students must take 12 hours of upper level (300-400) courses in their major at Western New England University.

General electives must be selected in such a way to ensure that all “perspectives of understanding” requirements have been satisfied.

Courses to be included in computing the 2.0 minimum average in the major, are as follows: all BIS courses or their equivalents.

ENTR Additional requirements

Students earning less than a B- in ENGL 132 or ENGL 133 will be required to take ENGL 206, Business Writing in sophomore year.

Students must take 33 credit hours of coursework in 300-400 level courses. All students must take 12 hours of upper level (300-400) courses in their major at Western New England University.

General electives must be selected in such a way to ensure that all “perspectives of understanding” requirements have been satisfied.

Courses to be included in computing the 2.0 minimum average in the major, are as follows: all ENTR courses or their equivalents.

FIN Additional requirements

Students earning less than a B- in ENGL 132 or ENGL 133 will be required to take ENGL 206, Business Writing in sophomore year.

Students must take 33 credit hours of coursework in 300-400 level courses. All students must take 12 hours of upper level (300-400) courses in their major at Western New England University.

General electives must be selected in such a way as to ensure that all “perspectives of understanding” requirements have been satisfied.

Courses to be included in computing the 2.0 minimum average in the major, are as follows: all MAN and BL courses as well as BUS 450.

BUS Additional requirements

Students earning less than a B- in ENGL 132 or ENGL 133 will be required to take ENGL 206, Business Writing in sophomore year.

Students must take 33 credit hours of coursework in 300-400 level courses. All students must take 12 hours of upper level (300-400) courses in their major at Western New England University.

General electives must be selected in such a way as to ensure that all “perspectives of understanding” requirements have been satisfied.

Courses to be included in computing the 2.0 minimum average in the major, are as follows: all MAN and BL courses as well as BUS 450.

*The General Business major is required to complete an internship in any of the areas represented by the College of Business.

Int BUS Additional requirements

Students earning less than a B- in ENGL 132 or ENGL 133 will be required to take ENGL 206, Business Writing in sophomore year.

Students must take 33 credit hours of coursework in 300-400 level courses. All students must take 12 hours of upper level (300-400) courses in their major at Western New England University.

General electives must be selected in such a way to ensure that all “perspectives of understanding” requirements have been satisfied.

Courses to be included in computing the 2.0 minimum average in the major, are as follows: all MAN and BL courses as well as BUS 450 or BUS 423.

MAN Additional requirements

Students earning less than a B- in ENGL 132 or ENGL 133 will be required to take ENGL 206, Business Writing in sophomore year.

Students must take 33 credit hours of coursework in 300-400 level courses. All students must take 12 hours of upper level (300-400) courses in their major at Western New England University.

General electives must be selected in such a way to ensure that all “perspectives of understanding” requirements have been satisfied.

Courses to be included in computing the 2.0 minimum average in the major, are as follows: All MAN and BL courses as well as BUS 450.

MK Additional requirements

Students earning less than a B- in ENGL 132 or ENGL 133 will be required to take ENGL 206, Business Writing in sophomore year.

Students must take 33 credit hours of coursework in 300-400 level courses. All students must take 12 hours of upper level (300-400) courses in their major at Western New England University.

General electives must be selected in such a way to ensure that all “perspectives of understanding” requirements have been satisfied.

MK COMM Additional requirements

Total credit hours required for graduation–122.

Students earning less than a B- in ENGL 132 or ENGL 133 will be required to take ENGL 206, Business Writing in the sophomore year.

Students must take 33 credit hours of coursework in 300-400 level courses. All students must take 12 hours of upper level (300-400) courses in their major at Western New England University.

General electives must be selected in such a way to ensure that all “perspectives of understanding” requirements have been satisfied.

Courses to be included in computing the 2.0 minimum average in the major, are as follows: All MK courses, COMM 285, COMM 340, and COMM 348.

SPMN Additional requirements

Sport Industry Experience: Course requirement filled with approved sport management field experience offering such as SPMN 480 or SPMN 450.

Total credit hours required for graduation – 122.

Sport Management students must also take MAN 323 as part of their business core requirement.

Students earning less than a B- in ENGL 132 or ENGL 133 will be required to take ENGL 206, Business Writing in sophomore year.

This major offers the option of 6 credits of advanced field experience (using the two business electives above).

Students must take 33 credit hours of coursework in 300-400 level courses. All students must take 12 hours of upper level (300-400) courses in their major at Western New England University.

General electives must be selected in such a way to ensure that all “perspectives of understanding” requirements have been satisfied.

Courses to be included in computing the 2.0 minimum average in the major, are as follows: all SPMN and BL courses, EC 340, Sport in Society Elective and BUS 450.

PHARM BUS Additional requirements

Total credit hours required for graduation = 122.

*Students are strongly encouraged to supplement their coursework with the following courses: ILP 345 Pharmaceutical Business Environment, COMM 340 Business Communications, COMM 285 Public Relations, and MAN 201 Interpersonal Skills for Managing.

Students earning less than a B- in ENGL 132 or ENGL 133 will be required to take ENGL 206, Business Writing in sophomore year.

Students must take 33 credit hours of coursework in 300-400 level courses. All students must take 12 hours of upper level (300-400) courses in their major at Western New England University.

General electives must be selected in such a way to ensure that all “perspectives of understanding” requirements have been satisfied.

Courses to be included in computing the 2.0 minimum average in the major, are as follows: all BIS courses or their equivalents.

Total Credit Hours: 42

Students who wish to specialize in Music, Television/Film, Theater, or Visual Arts should consult with their advisor in order to allocate non-business electives appropriately.

Total credit hours required for graduation - 122.

Students earning less than a B- in ENGL 132 or ENGL 133 will be required to take ENGL 206, Business Writing in sophomore year.

Students must take 33 credit hours of coursework in 300-400 level courses. All students must take 12 hours of upper level (300-400) courses in their major at Western New England University.

Non-Business electives must be selected in such a way to ensure that all “perspectives of understanding” requirements have been satisfied.

Courses to be included in computing the 2.0 minimum average in the major, are as follows: All AEM and BL courses, MAN 201 and MAN 323, EC 350, and BUS 450.