Catalogue 2017 - 2018

Marketing Minor

Degree Requirements

The minor requirement is 18 credit hours as follows:

MK 200/HONB 200Principles of Marketing

3 cr.

MK 301Buyer Behavior

3 cr.

MK 318Marketing Research

3 cr.

or

BIS 412Business Analytics with SAP

3 cr.

MK 421Marketing Management

3 cr.

MK 3XX/4XXMarketing Elective

3 cr.

And

BUS 423Product Development and Innovation

3 cr.

or

MK 3XX/4XXMarketing Elective

3 cr.

Total Credit Hours:18

Total Credit Hours: 18

The minor is not available to students majoring in Marketing or Marketing Communication/Advertising.