Catalogue 2017 - 2018

Integrated Marketing Communication (IMC) Minor

Degree Requirements

The minor requirement is 18 credit hours as follows:

MK 200/HONB 200Principles of Marketing

3 cr.

MK 301Buyer Behavior

3 cr.

MK 317Promotional Strategy

3 cr.

MK 340Promotion Design and Applications

3 cr.

MK 422Campaign Planning and Management

3 cr.

COMM 285Introduction to Public Relations

3 cr.

Total Credit Hours:18

Total Credit Hours: 18

The IMC minor is not available to students majoring in Marketing or Marketing Communications/Advertising.