Catalogue 2016 - 2017

ILP 310 Political Polling


3 cr.


Junior or Senior standing.

Course Description

Polling is a central part of political campaigns. Candidates use public opinion data to shape their message, their campaign ads and sometimes issue positions. This course draws from political science, survey research, and psychology to examine how pollsters measure voters’ perceptions of candidates and issues, and how candidates use polling data to adjust their message and strategy in the heat of a campaign. The course also examines the psychology behind the formation of political attitudes and how best to measure those attitudes in a dynamic campaign environment.

Students receive hands-on experience in polling through the Western New England University Polling Institute, and can earn Learning Beyond the Classroom credit in the course.