Catalogue 2016 - 2017

COMM 625 Public Relations for NonProfits


3 cr


COMM 501 or permission of instructor.

Course Description

This course examines marketing and public relations strategies deployed uniquely by nonprofit organizations.  Students consider the sensitivity of budget constraints on nonprofits and their impact on public relations efforts; and they discover new and innovative ways to promote nonprofit organizations.  Students will also learn about and critique techniques for coordinating messages and for designing strategies for raising awareness and raising funds for nonprofits.  3 credits.

Creating Public Relations (PR) opportunities for nonprofits involves creative and unique ideas to motivate any audience the organization is trying to target in a specific marketing campaign or promotional plan. COMM 625 teaches the importance of "selling enthusiasm" and shaping that required element for any PR needs in the fundamental approach of learning skills and knowledge specific to the needs of nonprofit organizations.

Participants of this course are required to read and write weekly responses from the assigned text and be an active participant in online discussions, and for the capstone project, design and plan the execution of a PR event for a nonprofit of their choice to enhance the organization's image and/or secure funding.