Catalogue 2016 - 2017

COMM 620 Strategies for Social and Digital Media


3 cr


Graduate standing and COMM 501

Course Description

This course scrutinizes the impact of new media technologies and practices on public relations. Students examine how public relations campaigns are designed and executed in the contemporary online environment, and explore how the field of public relations is changing to take advantage of the interactivity and grassroots possibilities inherent within new media, including social networking sites, blogs and vlogs, podcasts, Twitter, wikis and mobile media.